Privacy policy

This Privacy Policy describes how Purrfcats (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. Purrfcats is powered by BRANDIFY LTD, a company registered in the UK.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device Information Examples of Personal Information collected:

  • Version of web browser
  • IP address
  • Time zone
  • Cookie information
  • What sites or products you view
  • Search terms
  • How you interact with the Site

Purpose of collection:

  • To load the Site accurately for you
  • To perform analytics on Site usage to optimize our Site

Source of collection:

  • Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels

Disclosure for a business purpose:

  • Shared with our processor Shopify, and our advertising networks Facebook, Bing, and Google.

Order Information Examples of Personal Information collected:

  • Name
  • Billing address
  • Shipping address
  • Payment information (including credit card numbers)
  • Email address
  • Phone number

Purpose of collection:

  • To provide products or services to you to fulfill our contract
  • To process your payment information
  • Arrange for shipping
  • Provide you with invoices and/or order confirmations
  • Communicate with you
  • Screen our orders for potential risk or fraud
  • Provide you with information or advertising relating to our products or services in line with your preferences

Source of collection:

  • Collected from you

Disclosure for a business purpose:

  • Shared with our processor Shopify, marketing partners Google, Facebook, Bing, and order management tools for shipping services.

Customer Support Information Examples of Personal Information collected:

  • Name
  • Billing address
  • Shipping address
  • Payment and order information

Purpose of collection:

  • To provide customer support

Source of collection:

  • Collected from you

Minors

The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases, through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with Klaviyo, our marketing partner.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by:

  • FACEBOOK
  • GOOGLE
  • BING

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Third Party Pixels and Cookies

When you visit our website, log in, register, or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Notwithstanding anything else in this policy, we and/or our partners may use pixels and pixel tags, and place, read, or use cookies that collect information from your device and/or Internet browser. These cookies do not contain personally identifiable information; however, it may be possible for our third-party business partners to combine it with other information to identify your email address or other personally identifiable information about you. For example, the cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, which we may share with a data provider solely in hashed, non-human readable form.

By using our Service, you agree that we and our third-party partners may store, sell, port, combine with other data, monetize, utilize, and otherwise use either (i) the personally identifiable information about you that we share with them, or (ii) the personally identifiable information they discover and/or identify as described above. Visitors can also express their choices for display advertising through the following platforms: Digital Advertising Alliance opt-out platform or the Network Advertising Initiative opt-out platform. We and/or our partners may also use cookies for delivering personalized advertising emails. These cookies are used to identify the visitors of our advertisers’ websites and send personalized emails based on the visitors’ browsing experience.

We and/or our partners use cookies, pixels, and other tracking technology to associate certain Internet-related information about you, such as your Internet Protocol address and what Web browser you are using, with certain of your online behaviors, such as opening emails or browsing websites. Such information is used to customize ads or content and may be shared with our partners.

We take very seriously the privacy interests of the individuals whose information we handle and maintain in our database. We provide this Privacy Policy (“Privacy Policy”) to explain how we use and manage information, and what rights consumers have to control how their information is used in marketing.

Using Personal Information

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services:

Cookies Necessary for the Functioning of the Store

  • _ab: Used in connection with access to admin.
  • _secure_session_id: Used in connection with navigation through a storefront.
  • cart: Used in connection with shopping cart.
  • cart_sig: Used in connection with checkout.
  • cart_ts: Used in connection with checkout.
  • checkout_token: Used in connection with checkout.
  • secret: Used in connection with checkout.
  • secure_customer_sig: Used in connection with customer login.
  • storefront_digest: Used in connection with customer login.
  • _shopify_u: Used to facilitate updating customer account information.
  • PHPSESSID: Bold Shopify Apps
  • _ga: Bold Shopify Apps

Reporting and Analytics

  • _tracking_consent: Tracking preferences.
  • _landing_page: Track landing pages.
  • _orig_referrer: Track landing pages.
  • _s: Shopify analytics.
  • _shopify_fs: Shopify analytics.
  • _shopify_s: Shopify analytics.
  • _shopify_sa_p: Shopify analytics relating to marketing & referrals.
  • _shopify_sa_t: Shopify analytics relating to marketing & referrals.
  • _shopify_y: Shopify analytics.
  • _y: Shopify analytics.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy